JOY + MAGIC
Parenting is filled with fleeting, magical momentsāand our products are designed to make them even sweeter. From cozy plush animals to sooth your little one in bed to engaging busy toys for learning practical skills, we create thoughtfully designed and beautifully made goods to your childās world. They may not remember these moments, but you will. Because the real magic lies in the love you share every day.
made with love + care only
As a mother of two, I know how priceless every moment with your child truly is. Thatās why I pour my heart into creating products that nurture development while filling everyday life with beauty and joy. Whether itās through thoughtful designs, meaningful play, or practical solutions, my goal is to help you cherish the little thingsābecause those are the moments that matter most.
Here, youāll find pieces made with love, tested by my own family, and designed to bring endless beautiful memories into your home. WelcomeāIām so glad youāre here!
How It All Began
When I was pregnant with my first baby girl, as a maker, I wanted to create the very best for herātoys that would spark her imagination and bring her joy. Thatās how this brand began: turning her wonders into real, tangible magic.
When she was 9 months old, she said "baba" (for daddy) for the very first time through a little lamb figurine and I knew I've to make her some woolly friends. By one year old, she was obsessed with the ocean and wouldn't stop re-reading the same books on whales. That was my sign to create our whale poufs.
But hereās the thingāit wasnāt just about making cute stuff. It was about love, and by *love* Iām talking about more so a love letter to the mother I was the first time aroundānervous and hopeful, or to my mother 30 years agoāwho tried so hard for me, and to all of us mamas here who are doing our best every day. Because one day, these toys will be memories. These early years? They're so fleeting. You'll never look back and wish you'd celebrated their childhood less.
So, slow down, get on the floor and play. Choose toys that spark imagination over screens. Soak up these few years while they're still ours to hold.
Let kids be kidsāmessy, wild, and completely, wonderfully themselves.
Our products are designed to be soothing, engaging and safe, incorporating ultra-soft baby grade fabrics that are safety tested to bring you the peace of mind.
Every child should learn and grow in a safe and nurturing space, and we hope that our products are here to help create that environment for your little ones.
find our toys in the wild
From playrooms to paradise, our toys are out there making magic! You can spot them inĀ over 100 specialty stores worldwide, tucked into the most thoughtful childrenās boutiques and design-conscious shops.
Weāre also proud partners with:
Early education centersĀ (because learning through play is everything)
Family resorts & vacation destinationsĀ (hello, vacation memories!)
Childrenās creative spacesĀ (where imaginations run wild)
Of course, you can always shop directly with us onlineābut if youāre traveling or exploring your local neighborhood, keep an eye out! Our toys love adventures as much as your little ones do š